Orange Beach, Ala. (July 17, 2024) — The Wharf, a popular shopping, dining and entertainment venue on the Alabama Gulf Coast, announced today the anchor tenant and additional new merchants coming soon to Portside on Main. Portside on Main is currently under construction at The Wharf.
Tee Off at The Wharf will serve as the anchor tenant at Portside on Main with approximately 6,000 square feet on the ground floor of the two-level development, located in Suite A101. The Gulf Coast’s largest swing suites powered by Top Golf will offer five swing suites with an unparalleled ambiance for adults and children of all ages.
“Our focus is to provide an enjoyable atmosphere for all ages” says owner Travis Shell. “We will offer a variety of food options and the best craft drinks in the Gulf Coast area. We cannot wait to tee off at The Wharf with everyone in early 2025”
This attraction will join 11 other merchants who will occupy 91% of the first floor upon opening.
Portside on Main will consist of over 33,000 square feet of retail, office and entertainment space, in addition to approximately 26,000 square feet of green and open space which will include an outdoor stage. The original Wharf Main Street property stands at 99% occupancy for the summer season. Portside on Main will add approximately 22 merchants and office tenants to The Wharf offerings.
On the cusp of a nearly full established development, the growth has gained much interest from businesses in a range of sectors including specialty confections and treat shops, boutique cocktail and wine experiences, to retail and entertainment. In addition to Tee off at The Wharf, other current tenants at Portside on Main include:
LM Boutique, Suite B101 & B102
- "LM" or Le Mouchoir is a contemporary women's fashion boutique offering a curated selection of accessible, chic clothing and accessories. With a focus on modern styles, you will walk out looking and feeling good. LM will provide you with personalized experiences that will allow you to express yourself and your style through your outfits.
Brand, Suite B103
- Discover Brand at Portside, your ultimate destination for luxurious coastal living and beachside fun. From exquisite interior decor and specialty gifts to on-trend jewelry and entertaining essentials, they have everything you need for living and giving in style.
Kilwins, Suite B104
- This will be the second locally owned location at The Wharf for Kilwins. This new location will feature 24 flavors of original recipe ice cream, delicious hand-crafted confections, and the same friendly service that everyone has come to expect at their existing location.
Love, Jude, Suite B105
- Whether you’re looking for a polished outfit for the office, a chic ensemble for a night out, or something special for your vacation, Love, JUDE’s thoughtfully curated collection of quality, investment-worthy pieces are just the right mix of comfort and style. Shop online at lovejudeclothing.com or visit their pop-up shop currently located at the entrance to The Wharf on Main Street.
Little Sunshine by the Sea, Suite B106
- Little Sunshine by the Sea, The Beaufort Bonnet Company Signature Store, is an upscale children’s boutique. The store will feature a range of The Beaufort Bonnet Company’s timeless children and baby apparel, refined accessories, gifts, and toys, as well as the brand’s signature baby bonnets.
Salt, Suite B107
- This will be the second locally owned boutique for SALT. From the Sea to the Bay to You, SALT is a family-owned beach boutique offering fabulous accessories.
Bubble’s Boba Tea Co., Suite B108
- This unique tea experience was founded on a mission to introduce culture, diversity and delightful flavors to their small town. Experience the ultimate sensory indulgence and discover the joy of bubble tea – a beverage that soothes and delights.
Gulf Babe Wine Boutique, Suite C101
- A trendy and coastal-inspired wine bar that caters to feminine clients seeking a unique and social wine experience. This wine boutique will offer a carefully curated selection of wines, a stylish and trendy ambiance and a range of events and activities that creates a vibrant atmosphere for women – and men - to gather, relax and foster friendship and community.
Legacy Spirits, Suite C102
- Find your favorite or try something new with a wide variety of liquor, spirits and mixers. This boutique spirit store will be the one stop you don’t want to miss!
Lavish Retail + Co., Suite C103
- On-trend retail boutique featuring clothing, accessories, shoes + more. Currently located in Tuscaloosa, this will be the second location in the state of Alabama for this retailer.
Crave Cookies, Suite C104
- These are not your grandma’s average cookies! Crafted with top-tier ingredients that would make even the snobbiest food critics nod in approval, the cookies are a testament to obsessive craftsmanship. New flavors every week!
Nearly all are owned by area residents, making The Wharf one of the highest concentrations on the Gulf Coast of locally owned businesses.
Stirling Properties represented The Wharf in securing the new tenants slated for Portside on Main. To explore opportunities to join the great lineup of business at The Wharf, including commercial real estate information pertaining to The Wharf or Portside on Main, contact Jeff Barnes at 251-375-2496 (jbarnes@stirlingprop.com) or Steadman Bethea at 251-375-2486 (sbethea@stirlingprop.com) with Stirling Properties.
For the latest news and updates on what’s to come at The Wharf, visit alwharf.com, or follow along on Facebook and Instagram at @thewharfob.
About The Wharf
Located in beautiful Orange Beach, Ala., The Wharf is an official entertainment district with hundreds of family friendly events throughout the year. Enjoy shopping, drinks and dining at our 60+ unique stores, bars and restaurants. Stay onsite at the SpringHill Suites by Marriott hotel or Levin’s Bend Condominium, catch a movie at the 15-screen AMC Theatre, experience a trip around one of the Southeast’s largest Ferris wheels, take a train ride down Main Street, explore all that nature has to offer on a boating excursion or catch a nightly SPECTRA Laser Light Experience show — the options are endless. The 10,000-seat Wharf Amphitheater hosts a variety of well-known entertainers, and The Wharf Marina is home to some of the largest in-water boat shows and saltwater fishing tournaments on the Gulf. Life happens here. Let yours be a part of it. For more information or to book a reservation, visit alwharf.com.