Gulf Shores celebrates “A Sunny Day” on June 4

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On June 4, from 10 a.m. – 12 p.m., the City of Gulf Shores will host an event at the Gulf Shores Museum to honor Miss Sunny and celebrate her impact on tourism in Alabama.

The Gulf Shores Museum will unveil an exhibit showcasing Miss Sunny from tourist icon in the 1960s to real life ambassador for the city through the 1980s. The City Store will roll out a retro campaign with select merchandise featuring the iconic character. The merchandise will be sold at the museum on June 4 and at the City Store beginning Monday, June 6.

In addition, 4 former Miss Sunnys will be present including:

Bobbi Walker: 1972
Francis Holk-Jones: 1973
Lisa Ludke: 1976
Tessie Helton: 1982

Miss Sunny was introduced in 1966 in several advertisement billboards and signs for the Tourism Association. A large sign with her image fronted highway 59 at the location of the first tourism building in the state of Alabama. Today this building is known as the City Store.

“In 1972 Miss Sunny became a real life ambassador for Gulf Shores,” explained Brigette Reynolds, Programs and Events Manager. “Her duties included the ribbon cutting of the ICW Bridge, planting sea oats on the beach, and shaking hands and greeting guests at the Shrimp Festival.”

For more information about the 50th anniversary of Miss Sunny, contact Abby Rhodes at 251-968-4301 or visit